No Shame
No Shame is a bold wine label featuring five distinct varieties.
The brief presented an exciting challenge: to take the name No Shame and create the branding and label entirely from scratch, crafting a visual identity that fully embodies and reflects the bold essence of the name.
The logo design centers on a handcrafted heart with a crown, framed by wings and sun rays, symbolizing:
- Freedom of choice: “Your heart is free.”
- Empowerment: “You are the king or queen of your life and choices.”
- Self-confidence: “Let your personality shine and embrace who you are.”
To reinforce the brand’s message, we incorporated the phrase, “Always be proud of who you are,” displayed on an old-style flag banner beneath the logo, which became the brand’s defining tagline.
We chose a shiny gold color for the illustration to evoke a sense of luxury and refinement, complemented by a carefully curated color palette for each wine variety label, adding vibrancy and individuality to the collection.
- Logo Design
- Wine Labels
