Effie K.

Effie K. The Brand is more than a fashion label.  It’s a reflection of the designer’s passion for creativity and innovation. A place where elegance blends with simplicity.

For this project, we designed a logo that encapsulates the brand’s vision through a minimalistic and abstract approach. The design features diagonal, vertical, and horizontal lines derived from the designer’s initials, EK, creating a modern and timeless identity.

Our goal was to communicate a sense of freshness through a visual identity that is simple, clean, and pristine. The use of a gold logo on a white background further enhances this aesthetic, exuding sophistication and purity.

The most challenging aspect was creating branded seamless textile patterns that integrated the logo into fabric prints. By achieving a harmonious blend of design and functionality, we developed patterns that are both cohesive and visually striking, perfectly aligned with the brand’s identity.

• Logo Design
• Corporate ID
• Packaging
• Seamless Textile Design